How To Grow A Construction Business
If you’re a business owner looking to grow your contracting business, you’re in luck. Brad from Home Love Construction has nearly doubled in size in the past year and is here to share some of his insights. In this article, we’ll take a look at the ten steps to growing a contracting business.
- The Mindset
The first step to growing a contracting business is to shift your mindset. Brad explains that as a contractor, you are a utility and a vital part of the economy. You need to see yourself as a permanent fixture in the industry and grow your share of the pie by having an output mindset.
- Increase Demand
The second step to growing your contracting business is to increase demand for your services. You can do this by creating more value for your customers than anyone else. Brad uses the example of Starbucks, who provides a high volume of a high-quality product. As a contractor, you need to provide more value than anyone else by being more convenient, performing a uniform task, and providing consistent quality.
- Advertising
As a small business owner, you likely have limited advertising dollars. It’s essential to spend them wisely. Brad suggests focusing on your target audience, using social media and Google AdWords, and monitoring your return on investment.
- Serve More Customers
As your business grows, you’ll need to serve more customers without feeling overwhelmed. Brad suggests creating systems and processes to help you manage the increased workload. You can also delegate tasks and hire additional team members.
- Industry Secrets
Brad promises a mind-blowing hack that can increase your revenue by 50-150% within a year. He doesn’t reveal it in the video, but it’s worth following his other advice to get there.
- Business Size
Brad’s advice is primarily for businesses that make less than $500,000 a year in revenue, but he believes that any business can benefit from his insights. Even larger companies can find value in revisiting how they got to where they are and how to move to the next step.
- Physical Service Businesses
Brad’s advice is specifically for physical service businesses. If you’re a general contractor, tile contractor, cleaning service, pool service, handyman, or any other type of physical service provider, you’ll find his advice valuable.
- Output Mindset
Brad stresses the importance of an output mindset. You need to focus on increasing your output, which means completing more jobs, more efficiently, and with consistent quality. This will help you increase your share of the market and grow your business.
- Consistent Quality
As a contractor, you need to provide consistent quality. Customers respond better to consistency than variety, and they want to know what they’re going to get. Focus on providing a uniform task and a uniform product, and you’ll be more successful.
- Keep Learning
Finally, Brad stresses the importance of continuing to learn and grow as a business owner. The industry is always changing, and you need to keep up with new trends and technologies to stay competitive.
In conclusion, growing a contracting business takes hard work, dedication, and the right mindset. By following these ten steps, you can increase demand for your services, spend your advertising dollars wisely, serve more customers without feeling overwhelmed, and increase your revenue. Keep learning and growing, and you’ll be on your way to success.